We just finished the first leg of our trip to Italy, and I figured it was a good time to let people know what we've been doing. Ellen and I left Dulles late on Wednesday night, where we made the really, really solid decision to upgrade to "economy plus" for $48 a person, giving each of us our own row to stretch out in. I woke up on the way down to Frankfurt, and from there we flew right to Verona, where they host Vinitaly.
Vinitaly (pronounced "Veeneeeeeetalee" not "Vin Italy") is the biggest Italian wine tradeshow in the world. It ran Thursday-Monday, and over 40,000 producers, importers, retailers, sommerliers and wine-happy consumers attended. It was the biggest non-outdoor-concert event I've ever attended. The masses were teeming, Well, it wasn't Obama's inauguration either, but you know what I'm saying. Lots of people.
We got into Verona late in the day, so we didn't make it over to the fairgrounds on Thursday. Instead, we went to a winebar with 30+ Italian varietals served by the glass -- if we hadn't been falling over from the travel day, Ellen might have spent all night there. This place afforded me a chance to try the Veronese classic "Pasttisada de Cheval", a thick, rich horse stew. It was horrible.
The next morning we ripped ourselves out of bed, jammed down the pastry-and-amazing-cappucino that is the Italian breakfast, and jumped on a shuttle to Vinitaly. Ellen got her press credentials (maybe I can drum some up next year) and we descended into the anarchy.
Actually, the first thing we did was a "Pinot Grigio of the World' tasting, which was fantastic and taught me a lot about the chemistry of wine and how very different wines can come from the same grape. Sure, it depends on the soil and the weather and the winemaking, but this was my introduction to the world of esthers, keytones and engineered yeasts. It also started 35 minutes late, which taught me a lot about how the next three days were gonna go. See below for a pic of the tasting hall five minutes after the scheduled start.
We spent those days drinking wines, too many to count, too many even to remember, though the pages and pages of scribbled tastings notes will certainly help.
There were over 4000 producers pouring wines, everything from their flagship products to the experiments that didn't quite work out. Plus, the smallest producers were represented by their local chambers of commerce or growers association. Each region had an airplane hanger-sized tasting hall, packed with stalls.
Highlights included a vast array of sparkling whites served from what felt like the inside of a double-wide, Marabino's 100% Nero D'avalo wines from the very tip of Sicily, the unique (and relatively unknown) Gran Masetto Teraldagos
from Endrizzi (they're way up north) and a jaw-dropping "Best Italian Wines of 2011" tasting put on by the Wine Enthusiast.
Surprisingly, we also enjoyed an Australian wine tasting that featured the best small-production Australian Shirazes I've ever had. Some of these wines are $15 or $20 a bottle, they are absolutely staggeringly delicious at the price, and you can order them directly from the vineyards. Do with this information what you will.
The one Italian beer we tried was not so tasty. I mean, it wasn't horse or anything, but it just wasn't that delicious.
The trip, so far, has also reinforced the Italian Wine Association's strong business prospects. There are so many producers of Italian wine desperate to export, but hamstrung by a lack of sophistication and a deep fear that their products will be sold without a suitable amount of dignity. One producer, in an attitude we heard echoed all over the show, said that if his distributor ever sold his wines in a supermarket or in some other mass-production-type way, he'd take away his wines and turn his back on him. They don't want to be treated like table wine, and I think we can handle that.
Everyone also really attached to the mission of educating the American consumer about Italian wines, to the point that we might get some support from places like the Italian-American Chamber of Commerce or the Italian Wine Producers Association. That would be nice.
There were other highlights -- the pizza from Pizza Bella di Napoli, Ellen at the Italian Women of Wine dinner, drinking an Aperol Spritz at a cafe on a piazza -- and it's been a wonderful five days.
Now, we've driven to Piedmonte and are staying right in the middle of Alba for the next six days. We've got two winery appointments a day, and I'm pretty sure it's going to be awesome.
Alex